Breast Cancer Trials

Her Lab Coat

Insight

Breast Cancer Trials is one of Australia’s leading institutes in breast cancer clinical trials, but few people are aware of the valuable work they’re doing.

Idea

We created an awareness campaign for BCT by redesigning the white lab coat for the female doctors and scientists behind their clinical trials. Partnering with Australia’s leading fashion designers to create limited edition lab coats for auction, with all proceeds going back into research. The first time since the 1800s that the white lab coat has been designed for women.

Role

I was a creative and copywriter on this campaign at Present Company, Sydney.