Destination NSW 

Bottled Waterways

Destination NSW wanted ideas that would get Australians seeing more of the state. To do something fresh that would appeal to New South Welshmen, we re-branded NSW waterways as boxed water.

Taking actual water from some of NSW’s lesser known beaches and rivers, we inserted the CSIRO’s Graphair membrane into boxed water containers, to make actual waterways drinkable.

The idea was to hand these out on morning commutes, so city workers could get a literal taste of NSW.