Jameson Whiskey
We were tasked with creating batch content over a 3 month period around Jameson’s new Caskmates - whiskey aged in beer barrels. Leveraging the shower beer trend that was sweeping the internet, we created a content series around Jameson’s best mates enjoying a shower boilermaker - beer and whiskey in the shower. The result was a bunch of dudes telling dirty jokes and sharing why we should all get in on the latest trend: shower boilermakers.
This video features Young Henry’s Brewer Jesse Searls’ secrets to opening up your whiskey and descaling fish in the shower. Yeah, it gets weird.
A collection of all the funniest moments from the Shower Boilermakers social campaign
For this year’s Mardi Gras we created a post that paid tribute to the legalisation of gay marriage.
We jumped on the starter pack trend and created our own starter pack post specially for the Irish.
To promote the Jameson drinks caravan heading to Melbourne Cup, we created a ridiculous post using one of Jameson’s cans.
When The Shape of Water won at The Oscars we created a reactive post around Jameson
