Nokia 3310

RADIO CAMPAIGN

The phone that reconnects people

It's been 17 years since the original took the mobile phone market by storm. Back then, smart phones were still seven years off being developed. This year the public can own a piece of that history, with the release of the revamped Nokia 3310. Except for a better screen, the newer model is identical to the original. It's just a phone - no apps, no internet. Just calls and texts.

However, Nokia faces a challenge ahead: how do you release a dumb phone into a smart phone market? And how do you launch it without dating the Nokia brand?

The solution: reconnect people to each other on an emotional level... through the power of voice.