Red Bull

Red bull reclaim

Insight

Red Bull branding is all over social media, appearing in competitors’ posts and events.

Idea

Instead of creating new content for a social campaign, we gamified the hijacking of other brands’ posts, challenging our audience to use #RedBullReclaim to take back posts with our branding in them.

heartbeats

Insight

Red Bull is synonymous with high-octane, heart-racing sports. But they also support emerging musicians, hosting music events around the world.

Idea

Joining Red Bull music up with Red Bull’s extreme sports, we took the heartbeats of our extreme athletes and fed them back live to our musicians in the studio, to lay the beats for all original music tracks.

MANIFESTO VIDEO

Oh yeah, I also wrote a dope manifesto video for Red Bull, you know, just to set the scene. But also because poetry.