ANZUP

Rude Food

Insight

There’s an abundance of food porn on Instagram. It’s the place we go to first when we want to see what a recipe or dish has to offer.

Idea
Partnering with 30+ renowned chefs we created food porn with a purpose.
Delicious looking dishes crafted to look suggestive, so we could educate people on below the belt cancers (testicular, prostate and bowel cancers).

Role
I was a creative and copywriter on this campaign at Present Company, Sydney.
2020 AWARD Finalist in Advertising Social Media (Talent & Influencers).