My Muscle Chef

Insight
Protein doesn’t just fuel your muscles, it fuels your emotional and mental strength too.

Strong like this

We created a new brand platform for My Muscle Chef that targets every one, and every muscle. Using everyday people and relatable scenarios to show that anyone can be Strong Like This.

Role
I was a creative and copywriter on this campaign at TBWA Sydney, working with CD Bec Johnson-Pond. These spots were directed by JK at Glue Society.