FIFA Women’s World Cup

Task

Create an earned idea for the FIFA WWC to drive ticket sales 100 days out from kick off

Insight

Football is incredibly competitive, and not just on the field. From the stands, fans get behind their teams and cheer them on at the top of their lungs with their own bespoke chants. But the FIFA Women’s World Cup in Australia and New Zealand was a chance to bring new fans into the game. Aussies who may have never been to a big football event before.

THE UNITY BEAT

We created a global football chant to unite everyone, football and non-football fans alike

Role

I was a creative and copywriter on this campaign at TBWA Sydney, working with Creative Directors Bec Johnson-Pond and Simon Hayes, led by CCO Evan Roberts.

 Accolades

The FIFA Women’s World Cup was the most watched show on Australian TV ever, with the Unity Beat ringing out at every game.