Australian Avocados

Our Green Gold

Insight

Even though they’re green and gold, Australians weren’t buying Australian Avocados first. We needed a way to make Aussie Avocados top of mind.

Idea

In the lead up to the Olmypics, we created a brand campaign that tapped into our national pride - Our Green Gold. The world’s largest official unofficial sponsorship of pretty much everything green gold, ever.

Role

I was a copywriter on this campaign at TBWA Sydney.