Insight

We’ve all heard of BDE, well women have their own confident energy, it just hasn’t been given a name.

Idea

Lean into the confidence that comes from having boobs. Big boobs. Small. Misshapen. All boobs give you Big Boob Energy.

Role

I was a creative and copywriter on this campaign at TBWA Sydney

Insight

Loving yourself should be above everything and anyone else on Valentine’s Day - regardless of your relationship status.

Idea

This Valentine’s Day we gave women permission to indulge themselves, guilt-free. Encouraging women to find pleasure in putting themselves first.

Role

I was a creative and copywriter on this campaign at TBWA Sydney