Life Savers
Life Savers
Insight
When you feel like you need an escape, fun is what saves us from the awkward and mundane.
Helping us to find enjoyment again.
It’s a life saver
We created a new brand platform for Life Saver’s - It’s a Life Saver.
Where the simple act of indulging in a Life Saver, is itself a life saver.
Role
I was a creative and copywriter on this campaign at TBWA Sydney. I worked with CD Bec Johnson-Pond to help launch Life Saver’s first brand platform in decades. And yes, that is my nasally voice in the first film. You’re welcome.